Sunday, 7 December 2014

Christopher Blythe Launches Sarifa Insurance Brokers

Christopher A. Blythe, president and CEO of Sarifa Insurance Brokers Limited, explains how profitable the auto insurance market can be. - Ian Allen/Photographer

 Daviot Kelly, Staff Reporter
Christopher Blythe is trying to change how Jamaicans purchase auto insurance. The fledgling Sarifa Insurance Brokers received its licence from the Financial Services Commission in July, and really got going in September. It has already secured several clients for its general-insurance offerings. But the flagship product that Blythe is looking to introduce in 2015 is an online platform for auto insurance.
"This will allow customers to go to our website,, they will be able to fill out the proposal and get quotes from all insurance companies," he said. "Then the customer will be able to choose which company they want to work with." Customers will have the full description of the type of coverage available and will be able to upload their documents. Once approved, the customer can purchase their policy online with a credit card.

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